Privacy policy

Privacy Policy

Effective date: November 1, 2026

House of Velvet Crown, operated by House of Velvet Crown LLC ("we," "us," or "our"), offers products through houseofvelvetcrown.com. This policy describes how we collect, use, disclose, and retain personal information when you visit our store, make a purchase, subscribe to marketing, or contact us.

Information we collect

Information you provide may include your name, email address, telephone number, billing and shipping addresses, account details, order information, communications, and marketing preferences. Our payment providers process payment credentials; the information available to us depends on the payment service used.

When you use the store, Shopify and enabled service providers may collect technical and usage information, such as IP address, browser and device details, pages viewed, referral sources, cart activity, and interactions with the store. Cookies, pixels, and similar technologies may be used for checkout, security, preferences, analytics, and, where enabled, advertising. The specific providers and purposes are reflected in our privacy controls and disclosures.

How we disclose information

We disclose information to Shopify and providers supporting store hosting, payment processing, shipping, customer service, communications, and other services we use. Where enabled and legally permitted, analytics and advertising partners may receive device, usage, and related information. We may also disclose information to comply with law, protect rights and safety, or complete a business transfer subject to applicable protections.

Beyond our core use of Shopify to host and operate the store, we work with a limited number of service providers to deliver your shopping experience, and we disclose information to them only as necessary to provide our services:

• Shopify Payments and Shopify Shipping are used for payment processing and shipping label creation. Payment card information is processed directly by our payment providers and is not stored on our servers.
• Shopify Email is used to send service communications (order confirmations, shipping notices, and other transactional messages), and, where permitted by law and your subscription preferences, marketing communications you have opted to receive.
• Judge.me is used to collect and display customer product reviews. When you submit a review, your review content, display name, and optional media may be published on our website; Judge.me may also send review-request emails on our behalf following a purchase.
• Collective is used to manage affiliate and creator collaboration partnerships and may receive order and referral information for the purpose of attributing partner-driven sales.
• Flow (Shopify Flow) is used to automate internal store operations and post-purchase notifications. Data processed through Flow is used solely to operate our store and is not sold to third parties for independent advertising use.

We do not currently sell personal information, enable third-party cross-site advertising networks, or operate standalone tracking pixels (such as Meta/Facebook, TikTok, or Google advertising pixels) that share personal information with external parties for targeted advertising beyond the standard Shopify platform features described above. If additional services, analytics providers, or advertising tools are enabled in the future, this policy will be updated accordingly and, where required by law, an active opt-out mechanism will be provided.

You can manage cookie preferences through your browser settings. We honor recognized opt-out preference signals, including Global Privacy Control (GPC), where required by applicable law. These choices apply according to the scope of applicable law and the identifiers available to us.

How we use information

We use personal information to process payments and fulfill orders; arrange shipping, returns, and customer service; maintain accounts; prevent fraud and protect the store; maintain business and tax records; understand and improve our services; and meet legal obligations. We also use contact details to send marketing where permitted by law and in line with your preferences.

How we disclose information

We disclose information to Shopify and providers supporting store hosting, payment processing, shipping, customer service, communications, and other services we use. Where enabled and legally permitted, analytics and advertising partners may receive device, usage, and related information. We may also disclose information to comply with law, protect rights and safety, or complete a business transfer subject to applicable protections.

Shopify

Our store is hosted on Shopify, which processes personal information to operate and support the store. Depending on the services enabled, Shopify may also process information for its own purposes as described in the Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers. Shopify's privacy portal is available at https://privacy.shopify.com. Our store-specific contact information appears below.

Marketing choices

You can unsubscribe from promotional emails using the unsubscribe link in those messages. Order confirmations, shipping notices, and other service communications may still be sent. If we offer text-message marketing, enrollment is optional and subject to the consent disclosures presented at signup; follow the instructions in a message to opt out.

Cookies and advertising choices

You can manage cookies through your browser and any cookie preferences available on our website. Blocking certain cookies may affect checkout or other features. Where applicable, use the website's privacy choices or data-sharing opt-out link to opt out of sale, sharing, or targeted advertising. We honor recognized opt-out preference signals, including Global Privacy Control, where required by applicable law. These choices apply according to the scope of the applicable law and the identifiers available to us.

Your privacy rights

Depending on where you live and applicable law, you may have rights to access, correct, delete, or obtain a copy of certain personal information; opt out of sale, sharing, targeted advertising, or certain profiling; withdraw consent; or appeal a denied request. Some rights are subject to exceptions, such as information we must retain for legal obligations or transaction records.

To make a request, contact houseofvelvetcrown@gmail.com. We may need to verify your identity and, where applicable, an authorized agent's authority. We will respond within the period required by applicable law. If an appeal right applies, you may appeal by contacting the same email address and identifying the decision you wish to appeal. We will not unlawfully discriminate against you for exercising privacy rights.

Retention and security

We retain personal information for as long as reasonably necessary for the purposes described here, including completing transactions, providing services, maintaining required records, resolving disputes, and complying with law. Retention depends on the information involved and applicable requirements.

We use reasonable safeguards appropriate to the information we handle. No system or transmission method is completely secure. Please avoid sending full payment-card details or other unnecessary sensitive information by email or contact form.

International processing

Shopify and other providers may process information in countries other than your country of residence. Where applicable law requires safeguards for cross-border transfers, those safeguards must be used. Contact us for information about processing relevant to your personal information.

Children and third-party links

Our store is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us so we can review and take appropriate action. Third-party websites linked from our store have their own privacy practices, which this policy does not govern.

Policy updates and contact

We may update this policy to reflect changes in our services, practices, or legal obligations. The effective date will be revised, and additional notice will be provided where required.

House of Velvet Crown
Operated by House of Velvet Crown LLC
Email: houseofvelvetcrown@gmail.com
Mailing address: P.O. Box 6724, Goodyear, Arizona 85338
Website: https://houseofvelvetcrown.com